Insights That Matter.
Turn your business data into your next best move.
The Waypoint Brief by Red Clay Insights gives small businesses a clear, one-time strategy report—built from their actual sales, operations, and customer behavior. No dashboards. No jargon. Just clarity.
We work directly with local business owners to uncover what’s working, what’s not, and what to do next—whether it’s optimizing daily operations or planning the next seasonal push.
You don’t need a data team or a consultant on retainer. You just need someone to make sense of your numbers—and turn them into confident decisions.
How It Works
The Waypoint Brief is a one-time, data-backed strategy deliverable built to help you make confident decisions about what’s next. We analyze your recent sales, operations, and customer behavior to uncover what’s working, what’s holding you back, and where the biggest opportunities lie. The result is a clear, practical roadmap for your next quarter. No dashboards, no jargon, just insight you can act on.
You Bring the Data
After aligning on your goals for the Waypoint Brief, we source and organize the data you already have. Then pair it with relevant market, economic, and industry datasets. This combination allows us to surface insights that are meaningful, actionable, and tailored specifically to your business.
We Turn Data Into Direction
We use advanced tools to analyze your data, uncover trends, and connect those patterns to real-world market, economic, and industry shifts. The process is fast, secure, and designed to surface insights that matter. Your data stays private. Always.
Execute with Confidence
More than just charts and graphs, the Waypoint Brief delivers 3–5 hyper-specific insights tailored to your business. Each one clearly explains what the data is telling you—and exactly what to do about it. Whether it's a challenge to address or an opportunity to seize, we provide direct, actionable next steps. No fluff. No guesswork.