About
Red Clay Insights

Red Clay Insights is a passion project I created to give small businesses access to the kind of strategic insight big companies take for granted.

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After years working in data and technology, I saw just how much clarity and confidence a business can gain when they understand what their numbers are really saying. But most small business owners don’t have the time or desire to dig through spreadsheets, or the resources to hire traditional consultants with complex processes and long-term contracts.

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That’s where Red Clay comes in. Our flagship offering, the Waypoint Report, is a one-time strategy brief built from your actual business data. We combine your numbers with relevant market and economic signals to surface key patterns, opportunities, and risks. We use that to deliver clear, actionable recommendations tailored to your goals.

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It’s strategy without the fluff. Clarity without the complexity. And a smarter way to move forward.

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I built this because I believe small businesses deserve better. Better tools, better insight, and better support. Helping cut through the noise and make confident, informed decisions isn’t just what I do—it’s what I care about most.